DominoFX Group works with its sister organization, The Domino Effect, to connect Founders to Funders with technical assistance, business courses, business advisors, and access to other programs and services.
DominoFX Group
DominoFX Group is a minority-led small business online lender marketplace with a fully online application process offering a wide array of loan products. DominoFX Group partners with the best in non-bank financing, private capital and various state banks to administer programs using our technology enabled platform and team of experienced banking professionals.
No. DominoFX Group is an online lender marketplace, but not a bank. By definition, banks take deposits and keep them in accounts for customers. We partner with banks, CDFIs and private capital and other trusted, reputable lenders.
DominoFX Group is headquartered in Northern California, but has partnerships in multiple states, working with small businesses nationwide and building an entrepreneurship school in every state.
Qualifications differ depending on the lender, so there's no simple answer.
When you apply with us, our team navigates a diverse lender marketplace to match you with the right lender for your business.
Whether you have challenged or perfect credit, our team will find you the right lender or program. We pull in the right lending partners for each client to provide them with with the best options they qualify for.
Our online application requests information about you, your business, and your business's finances. It then asks you to upload official documents that support the information you provided. In order for us to provide you with the best options available to you as well as staying compliant with laws and lenders, we review these documents and perform verification on your identity and finances.
How quickly your application proceeds depends on the type of loan, how quickly you provide additional information, and other factors which vary on each business owner's need and unique situation.
We have guides, videos, and resources to help you every step of the way. Please visit https://www.dominofxgroup.com/blog.
Visit dominofxgroup.com or login to your back portal, depending on the program you are in. If you prefer to talk to a persn, we want to speak to you! Please call us at the phone numbers on our Contact Us page.
Our in-house underwriting team does soft credit pulls. From there, we can understand which lenders will approve you.
We do this through our lender matching technology and, of course, our team of expert Business Finance Advisors.
A majority of the lenders on our platform will also do soft credit pulls. If you are going to get a hard inquiry when you want to accept your offer, we'll let you know upfront immediately.
The rates can change depending on the different lending products. At banks, interest rates are generally the prime rate +2%, but strict qualifications restrict many businesses from reaching an approval that aligns with their business goals.
We offer SBA loans, equipment financing, business term loans, lines of credit, inventory financing, A/R financing, and asset-based lending. All these products come with different rates, and they all change constantly.
For equipment and SBA funding, interest rates are in teh single digits (6-8% range)
A/R and asset-based lending come with single digit interest rates if you have high-quality receivables or collateral.
If you don't have B2B receivables or collateral, rates are around 1% per month and will increase from there. This equates to 10-18% annually.
We have all the lenders, banks and investors in one place. We look to get you the best deal and get you the most competitive interest rate for whatever you're looking to accomplish.
ABSOLUTELY! Business Credit is a beast and a game changer that can help you start when you have challenged personal credit, no collateral or cash flow. OR if you're an established business looking to boost the value of your business, offset your business expenses by 50-90%, separate your business from your personal liability and provide more flexibility in your cash flow.
We've helped hundreds of businesses build their business credit. Schedule your FREE Funding Planning Assessment today. We'll look at your business' foundational aspects and
make sure they're done the right way, that gives you the biggest chance of getting approved for credit, financing AND being able to get it at the best terms.
By Dominique Brun | Founder, DFX | The Domino Effect
https://dominofxgroup.com/subscriber
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Let me just say it plainly:
It hurts more when the doubt comes from the people you love.
Your husband says, “Maybe you should just get a job.”
Your parents ask, “Are you sure this business thing is working out?”
Your kids are pulling at your leg while you’re on a call, and your partner is emotionally shut down—while you’re out here trying to change your family’s legacy.
I get it. I’ve lived it.
But this is your reminder: You were called. They weren’t.
In this article, I want to share my personal story of how I stayed true to myself—despite the opinions, pressure, and emotional weight from my closest relationships. Whether you’re a mom, a wife, a daughter, or all three, this is your survival guide for holding your vision steady when life (and people) try to shake it.
When Doubt Comes From the Inner Circle.
Let’s be real: it’s easier to brush off internet trolls than it is to hear the person you share a bed with say, “This isn’t working.”
What people don’t see is that building a business—especially as a woman and a mother—is about more than just money. It’s about purpose, freedom, and breaking generational curses.
When I started DFX, it wasn’t just a business. It was my mission. My way of helping diverse entrepreneurs, especially women and veterans, get the funding and education they were never taught to access.
But I didn’t always have support. People I love told me to quit.
People I trusted didn’t understand the vision.
And for YEARS - I believed them.
I doubted myself.
I was in financial trouble. Stuck in limiting beliefs, blocking blessings and opportunities because my mind was fogged with stress and anger.
I was always questioning if I belonged in the room. Resenting others who couldn't understand.
Trying to always explain, explain, explain the vision.
But the truth is, they weren’t supposed to understand the vision. If they're not listening to you and shut down, they will never understand. And that's OK.
The vision was given to me, not them.
Here’s how I didn’t lose my mind—or my dream—when the people around me didn’t believe:
When someone questioned my business, I didn’t react right away. I created space to feel, reflect, and refocus. Sometimes that meant journaling. Other times, it was just walking outside in silence.
I couldn’t keep asking people with an employee mindset for advice on how to run a CEO-level life. So I built a new community. I launched The Domino Effect—a platform to help other women stay encouraged, educated, and aligned with their calling.
Need support from people who get your journey? Join my free email list and download your guide to navigating business when banks say no
Whenever someone told me, “You’re not making enough money,” I pulled out my progress:
✔ I helped a daycare owner close a $650K deal
✔ I secured funding for a medical company
✔ I built a platform with over 4,200 subscribers
✔ I was in active talks with lenders and investors
Don’t let emotions erase your evidence.
I know what it’s like to feel guilty as a mom.
Your kids want attention. The house is loud. Your to-do list is insane.
And meanwhile, the people around you might be silently (or loudly) judging you for not “having it all together.”
Let me tell you something:
Being a present mom doesn’t mean giving up your purpose.
In fact, I started including my kids in the process:
1. Letting them “help” with tasks.
2. Talking to them about what I do and why.
3. Letting them see me build something real.
They’re watching us more than they’re listening.
Let them see what strength, boundaries, and purpose actually look like.
This part is hard.
Not every partner is toxic. Some are just scared. Some don’t understand.
But some will never get it—and you have to decide what kind of life you’re going to build anyway.
Here’s what I did:
I stopped trying to prove my worth.
I started setting standards.
I said:
“I hear your fears, but this vision is non-negotiable.”
“I’m not choosing this instead of you—I’m choosing it for us.”
And I showed them. With actions. With results. With peace.
You won’t always feel strong.
You won’t always feel understood.
But staying true to yourself is about discipline, not emotion.
Here’s what I live by:
Know what you're building. Know why it matters. Come back to it daily.
Everyone else can doubt you—but you can’t. Stay grounded in prayer, journaling, therapy, whatever keeps your soul clean and clear.
There’s a difference between pivoting and quitting.
Give yourself permission to rest, reassess, and realign.
But do NOT quit just to make other people comfortable.
If you’re reading this and feeling seen—I wrote this for you.
This is your reminder that your Domino Effect has already started.
Just because they don’t see it yet, doesn’t mean it’s not working.
👑 Stay in the fight. Stay true to you. And keep building—because someone is watching you and getting the courage to do the same.
📥 Ready for real support and strategy? CALL 888-488-4145
👉 Download my free business funding guide
📺 Subscribe to The Domino Effect on YouTube
🖤 Explore our blog for more tips, tools & real talk
🌐 Visit DFX to learn how we help diverse entrepreneurs get funded